Storysnap started with one team closing the trust gap between B2B companies and their customers, then grew into four studios doing it in every format that matters.
Sam Shepler spent years as a filmmaker before founding Skyscope, a B2B video marketing agency, in 2012. He sold Skyscope to Matter Communications in 2016, then started Testimonial Hero in 2017 with one mission: make world-class customer storytelling effortless, so B2B revenue teams can build trust faster and close more deals.
Testimonial Hero became the name B2B marketers trust for customer video, then expanded into written case studies with the 2024 acquisition of Case Study Buddy. Product Hype followed, bringing the same process to product and brand video. Ad Factory came next for live-action and AI-generated ads, and Storylabs for the custom work that doesn't fit a standard service line. Storysnap is the team, and the credit pool, that ties all four together.
Founder & CEO. Started Testimonial Hero in 2017 and has led the company through its growth into Storysnap.
President. Runs day-to-day operations across all four studios.
VP of Revenue. Leads revenue strategy and growth across the Storysnap portfolio.